I. Processing of data
1. Visiting our website
Every time you visit our website, your browser automatically transmits information to us. Such as IP address of your device, date and time of access, name and address of the requested file, amount of data transferred, message whether the request was successful, information about the browser and operating system used, name of your Internet provider. This data is processed and stored for a period of time and technically facilitates the use of the website (connection establishment). In addition, the data is evaluated in anonymized and aggregated form (i.e. conclusions about individual users are not possible), statistically in the interest of system security, the technical administration of the network infrastructure and to optimize our website. These are all our legitimate interests, so we base the processing on Art. 6(1)(f) of the General Data Protection Regulation (DSGVO).
2. Legal basis for the processing of personal data.
We use our website as an information platform to answer your inquiries. In order to make contact requests more personal, you have the option of providing your name, e-mail address and questions including attachments via the contact form. The respective legal basis for such processing is our legitimate interest (Art. 6 para. 1 lit. f DSGVO). We may process your personal data for the purpose of preparing offers and fulfilling contractual obligations (based on Art. 6 (1) lit. b DSGVO). As far as we process your personal data for accounting, cost accounting and for the fulfillment of legal obligations (e.g. commercial and tax law), we base this processing on Art. 6 (1) lit. c DSGVO. On the legal basis of Art. 6 (1) lit. f DSGVO, we collect information through, among other things, participation in conferences and events, personal recommendations and employee registrations from employers to use our services and through selected external business partners. Based on your consent (Art. (1) a) DSGVO), we use your data to send you information about products, services, events and other information worth knowing about our company. You can revoke your consent at any time with effect for the future using the contact details provided in the imprint.
3. Cookies, pixels and similar technologies
Cookies are small text files, pixels are small graphic files that are stored on your computer (together hereinafter “cookies”). Cookies allow us to identify you as a specific customer and to store both your personal preferences when using our website and technical information. The main advantage for you is that you do not have to enter certain information stored in the cookies each time you visit our website. Cookies do not necessarily disclose personal information. However, if you enter personal information on our website, it may be associated with the information stored in the cookies. You can disable or block the storage of cookies in your browser generally or only for our site. To find out how, please read the help function of your browser. Please note that blocking cookies may affect the usability of our website.
3.1 Google Analytics
On our website, we use Google Analytics, a web analytics service provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, “Google”). Google Analytics allows us to compile statistics that help us understand website traffic and its sources. We use Google Analytics solely for statistical purposes, such as tracking how many users clicked on a particular element or piece of information. As a company based in Germany, our legal basis is Art. 6 (1) lit. f DSGVO in conjunction with Section 15 (3) of the German Telemedia Act (TMG). The retention period of the cookie is 2 years. Google Analytics is based on cookies and collects information about your use of our website, including your IP address. To prevent users from being identified by their IP addresses, we use a special code that ensures that your IP address is only recorded in shortened and thus anonymized form. It is no longer possible to identify individual users with this shortened IP address. Further information on data protection when using Google Analytics can be found at the following link: https://support.google.com/analytics/answer/2700409?hl=en&ref_topic=2611283.
You can prevent the collection of data by the Google Analytics cookie by installing the plugin available at the following link: https://tools.google.com/dlpage/gaoptout. General information on processing by Google: The information collected by Google is transmitted to Google, which is based in the USA. Google has self-certified its accession to the EU-US Privacy Shield https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. You can find more information about Google’s data protection here: https://policies.google.com/privacy?hl=en.
You can change your settings by going to the Google Marketing Platform opt-out page or the NAI (Network Advertising Initiative) opt-out page http://www.networkadvertising.org. Alternatively, you can disable Google cookies on the Digital Advertising Alliance website using the following link. You can also block cookies from being stored by changing the settings in your browser.
3.2 Google Analytics Audiences
3.3 Google AdWords / Google AdWords Conversion
We use Google AdWords and Google AdWords Conversion by Google to measure the effectiveness of individual ads, offers and features. A cookie is set as soon as you click on a Google ad. This cookie is not used for personal identification, but allows us to determine whether you return to the website with the specific offer within the cookie’s validity of 30 days. The information obtained through the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. We receive information about the total number of users who clicked on an ad and were redirected to a website with a conversion tracking tag. As a company based in Germany, our legal basis is Art. 6 (1) lit. f DSGVO in conjunction with Section 15 (3) TMG. For more information on data processing by Google and how you can deactivate the respective processing, please refer to the section “General information on processing by Google” above.
3.4 Google Tag Manager
3.6 Dynamic Remarketing by Google
Google Dynamic Remarketing is a service provided by Google. Our website uses a pixel that connects to Google servers. The information transmitted to Google includes, for example, that you have visited our website. Google associates this information with an ID that is stored in the form of a cookie on your device or provided by your device. If you visit other websites that also use Google Dynamic Remarketing, this information is linked to your pseudonymous ID. As a company based in Germany, our legal basis is Art. 6 (1) lit. f DSGVO in conjunction with Section 15 (3) TMG. However, it is not clear to us which other websites you visit. We may also provide our websites with so-called “re-marketing tags”. This means that we include keywords on our website that contain statements about the content of the displayed page (e.g. product or service categories). The keywords we use do not contain any personally identifiable information. Google receives and stores these keywords for the recognition features mentioned above. When you visit a page that we have identified with a certain product category, Google stores the respective keyword and associates it with your recognition characteristics. The processed data is stored for a period of two years. For more information on data processing by Google and how you can deactivate the respective processing, please refer to the section “General information on processing by Google” above.
3.7 LinkedIn Analytics / LinkedIn Ads
On this website, data is processed using LinkedIn Analytics and LinkedIn Ads, web analytics services provided by Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland). We use LinkedIn Analytics to analyze how visitors use our website and to improve and design our offer according to their preferences. Usage profiles are created from the data using pseudonymous IDs. As a company based in Germany, our legal basis is Art. 6 (1) lit. f DSGVO in conjunction with Section 15 (3) TMG. In this way, we learn when you, as a registered user of LinkedIn, click on one of our links or ads on LinkeIn and subsequently visit the Quantumrock website. You can manage the collection and storage of data for the purpose of web analytics by accessing your privacy settings at https://www.linkedin.com/psettings and preventing the collection of data at http://www.networkadvertising.org/choices or www.aboutads.info/choices.
3.8 Twitter Conversion Tracking / Advertising / Analytics
3.9 Snapchat for businesses
3.10 Outbrain Amplify
3.11 Facebook Custom Audience
3.12 Facebook Connect
We offer you the option to subscribe to our newsletter with Facebook Connect, which is operated by Facebook. To register, you will be redirected to the Facebook page, where you can register with your usage data. This links your Facebook profile and our service. The legal basis is the consent given when activating Facebook Connect (Art. 6 para. 1 lit. a DSGVO).
AdRoll is a marketing platform of AdRoll Advertising Limited (Level 6, 1 Burlington Plaza, Burlington Road, Dublin 4, Ireland, “AdRoll”). The AdRoll pixel on our site is used to connect directly to AdRoll servers. AdRoll collects information about your user behavior on our and other websites. In addition, AdRoll collects and processes information about your device, in particular your IP address, device identification number (e.g. Apple IDFA or Android Ad-vertising ID), browser version and language, as well as information about your operating system and the server to which you are currently connected. This information is combined with data about your interaction with Rocket Fuel ads and the websites of other AdRoll advertising partners to create user profiles that are used, in particular, to identify individuals across devices. As a company based in Germany, our legal basis is Art. 6 (1) lit. f DSGVO in conjunction with Section 15 (3) TMG. You can prevent the collection of data generated by the cookie and related to your use of the website to AdRoll as well as the processing of this data by AdRoll by using the following AdRoll opt-out functions: https://app.adroll.com/optout.
4. Social Media Websites
We operate the following social media websites:
The operators of the social media platforms (e.g. Facebook) are involved in the operation of the websites just listed. They are also responsible parties (responsible persons) in the sense of data protection law. We can hardly influence the data processing by the platform operators and are dependent on the information provided to us by the respective providers. To the extent that we can exert influence and are involved in determining data processing, we want to ensure that the operator of the social media platform handles the data in a manner that complies with data protection law.
Data processed by us:
The data you disclose through our social media pages, such as comments, videos, pictures, likes, public messages, etc., are published by the social media platform. We reserve the right to comment or delete content when necessary. In some cases, we share your content on our website and communicate with you through the social media platform. We use the social media platforms for advertising purposes. The statistics provided to us by the social media platform provider can only be influenced to a limited extent and cannot be switched off. The legal basis is our legitimate interest in carrying out the aforementioned operations (Art. 6 para. 1 lit. f DSGVO). If you wish to object to certain data processing over which we have influence, please contact the address given in the imprint.
Data processed by the operators of social media platforms:
When you register for our free newsletter on our website, we process your data (e.g. name, e-mail address, IP address, and the date and time of your registration). For the registration to our newsletter, we use a double opt-in procedure: After your registration, you will receive an email asking you to confirm your registration. This confirmation ensures that no unauthorized third party can register with your e-mail address. The collection of personal data serves the purpose of sending the newsletter. The legal basis is consent (Art. 6 para. 1 lit. a DSGVO). The data will be stored as long as the subscription to the newsletter is active. You can revoke your consent e.g. via the “Unsubscribe” link in each newsletter.
6. Transfer of data to third parties
7. Retention of data
Personal data will be stored for as long as it is necessary for the above purposes. The data will be deleted at the latest after termination of the contractual relationship and after expiration of the legal retention periods of civil, commercial and tax law. Data that is collected when surfing our website (see item 1) and that can legally be considered personal data (e.g. the full IP address) is stored for a period of 7 days, unless an unusual incident requires a longer storage period (e.g. after a hacker attack). If we process data on the basis of legitimate interests (Art. 6 para. 1 lit. f DSGVO), it will be stored until you object to the processing or your legitimate interests prevail.
II. Your rights / contact information
1. General rights
You can request information about the personal data stored about you and have the right to receive the data you have provided in a common and machine-readable format. In addition, in justified cases, you can request the deletion, correction or restriction of the processing of your data. If your personal data is transferred to a country outside the EU that does not provide adequate protection, you may request a copy of the contract that ensures adequate protection of personal data. You also have a general right to complain to a supervisory authority about our data processing.
If we use your personal data on the basis of our legitimate interests, you may object to the processing and use of your data. In this case, we will no longer use your data unless our interests prevail. You may object to the use of your data for direct marketing purposes at any time without further consideration.
3. Contact Information
To exercise the aforementioned rights, please contact us directly in writing or by e-mail or contact our data protection officer at firstname.lastname@example.org.